Principals before Profit.
All of Willow’s products are cruelty free and organic. Willow has Soil Association certification and is also registering with the Leaping Bunny.
Many skin care and beauty brands which have previously claimed to be animal friendly, cruelty free, or to have certification which states that they do not test on animals, have moved into the very lucrative Chinese markets.
China has an estimated population of 1.3 billion people and a rapidly growing middle class. This means that the opportunity for European and American brands to move into the Chinese markets is very appealing.
There is one slight problem though. Chinese legislation states that all beauty and skin care products must be tested on animals. There is no getting around this. Testing on willing human beings will not suffice. Animal testing is mandatory.
Many companies are now forgoing their previously touted ethics in order to pursue monetary gain by shedding their free from animal testing certifications.
Willow would like to inform its customers that we have turned down an offer to be stocked in 600 outlets in China in order to retain our ethical principles and the respect of our customers.
Willow will never test its products on animals, and although, like all companies we would like to increase our customer pool, and our turnover, this will never be at the cost of our reputation and beliefs.
All of Willow’s products are cruelty free and organic and always will be.
Organic and what it means
Organic, especially certified organic, has a very specific meaning. Unlike ‘natural’ products organic products must be grown and harvested under strict conditions. Organic plants cannot have been exposed to: pesticides, fertilisers, and any other synthetic farming aids.
Organic plants cannot be genetically modified.
Natural products do not have to meet such high standards. Natural products can also include synthetic ingredients which truly organic products cannot.
Products which are absorbed by the skin are then in turn processed by the liver. Your skin is the body’s largest organ, meaning that it can absorb a great deal of chemicals from body lotions and other products.
All of Willow’s products are a minimum of 75% organic. Water cannot be classified as organic, and ‘aqua’ is an ingredient in most skincare products making it difficult to achieve 100% organic content in every product (unless they are balms or oils).
To ensure that our customers know that we produce only the highest quality and highest potency organic products, we have attained Soil Association certification.