It can affect anyone of any skin tone and, although usually completely harmless, it can often be an annoyance to those who develop it.
Hyperpigmentation is when excess melanin is deposited in the skin creating dark spots. Melanin is produced by the body as a natural defence against the suns rays – melanin absorbs the energy of the sun's harmful ultraviolet rays in order to protect the skin from overexposure. Hyperpigmentation can often lead to darkened, blotchy colouring of the face and hands. These patches can vary in colour and size. An easy way to avoid hyperpigmentation is to wear 50+ SPF at all times, however if you are naturally freckly anyway this may not be enough to prevent mild hyperpigmentation.
Luckily, hyperpigmentation can usually be treated topically with the use of creams rather than having to resort to laser treatment.
At Willow, harnessing the power of botanicals, we have developed an Advanced Brightening Cream treatment with the sole purpose of lightening these darkened patches. The cream is a naturally based emulsion containing Rice Bran and White Mulberry Extract. Sodium Phytate from rice bran reduces the melanin synthesis as well as stimulating the natural exfoliation process; whilst White Mulberry extract reduces the appearance of dark spots therefore balancing the skin’s complexion.
Our Marketing Manager Tammy has a naturally freckly complexion and, after spending years living in tropical climates, has developed hyperpigmentation on her face. She has agreed to be photographed before and after using our Advanced Brightening Cream so you can see first hand the balancing powers of our magical White Mulberry formula.
To view her progress just follow us on Instagram here for updates!