Our Story


Sue Stowell

Sue Stowell

Founder Willow Beauty Products

Sue Stowell founded and runs Willow , an online and mail-order company, selling a range of luxury organic & natural beauty products.

                 Sue Stowell Signature

Innovative, luxury beauty products

Willow is a family business based in The New Forest in Hampshire. Our Bath and Beauty products are Soil Association Certified Organic or Natural. Understanding that products need to be highly effective and sustainable, much of our time is spent researching & developing products in collaboration with industry experts - to offer you the kindest, gentlest formulations that really work.

Over the years our specialised approach has been recognised and we are proud to have multiple award winning products.

Natural and organic beauty pioneer Sue Stowell launched Willow in 2007 with the help of her daughters Bonnie & Tamryn. They set out to provide a range of natural and organic products that would be kind to your skin and the environment.

Designed, formulated and made in Britain using superior, ethically sourced ingredients that really work.

We remain committed to offering high quality but affordable natural and organic products made from delicate fragrant oils and flower essences.

Willow’s latest Bio-Organically Powered™ Body Care range is innovative, offering high tech and benefit driven products that remain natural and ethical. We have sourced NEW dynamic ingredients including Vegetable Collagen, Tonka Bean and ‘fountain of youth’ Red Snow Algae to make this multi-tasking range which will hydrate, tone and firm your body.

Presentation remains an important part of our ethos at Willow and we pride ourselves on our gorgeous packaging. We have had many customers telling us how delighted they were when they opened their parcel.