Article: What skincare experts do - and don’t do - to their skin
What skincare experts do - and don’t do - to their skin
There’s a common assumption that skincare experts follow complicated 12-step routines and never miss a treatment.
In reality, the opposite is true. The most experienced formulators, facialists and dermatology-led brands tend to follow simple, consistent habits — and avoid the trends that overwhelm the skin barrier.
Here’s what skincare experts actually do (and don’t do) to keep their skin healthy, resilient and glowing long-term — and how you can apply the same thinking at home.
WHAT THEY DO
1. They support collagen production
There is no strong scientific evidence that consuming collagen food supplements work. However, we can boost our own collagen by introducing nutrients that help our skin produce its own. Formulas such as our Advanced Collagen Repair Cream help reinforce elasticity, hydration and structure while working in harmony with the skin’s natural renewal processes.
2. Gentle consistency is key
Strong doesn’t always mean better. Over-exfoliating and over-treating skin is one of the most common mistakes professionals see.
Instead, experts favour multi-functional ingredients that lift, soothe and support without disrupting the skin barrier — like the marine actives in Bio Marine Age-Preventative Booster Serum.
These ingredients work with expression lines, hydration and firmness simultaneously, making them ideal for daily long-term use.
3. They protect their skin every single day
If there’s one universal rule, it’s this: prevention matters more than correction. Daily SPF is the most powerful anti-ageing step available.
(watch this space for a new Willow launch soon!)
WHAT THEY DON'T DO
1. They don’t chase every trend
Skin thrives on stability. Constantly switching products can confuse the barrier and trigger sensitivity.
Experts build routines around a few well-formulated essentials and stay consistent.
2. They don’t over-exfoliate
Daily acids, scrubs and resurfacing treatments may promise faster results — but often lead to irritation and long-term imbalance.
Healthy glow comes from alternating gentle exfoliation with creamy cleansing. See our Gentle Exfoliator and our Gentle Cleansing Cream
3. They never think its too late
One of the biggest myths in skincare is that there’s a “window” for change — and if you’ve missed it, there’s no point starting now.
Skincare experts simply don’t believe this.
Skin is living tissue. It is constantly renewing, repairing and responding to what you give it. Whether you’re 28, 48 or 68, supporting your skin today will improve how it behaves tomorrow.
It is never too early to care for your skin — and it is never too late to help it recover strength, hydration and resilience.
