our principles
Principles before profit
All of Willow’s products are cruelty free natural or organic. Willow has Soil Association certification for the majority of our products. Willow will never test its products on animals, and although, like all companies we would like to increase our customer pool, and our turnover, this will never be at the cost of our reputation and beliefs.
All of Willow’s products are cruelty free and natural, and always will be. We do not use parabens, palm oil or microbeads in any of our products.
Organic and what it means
Products which are absorbed by the skin are then in turn processed by the liver. Your skin is the body’s largest organ, meaning that it can absorb a great deal of chemicals from body lotions and other products. Central to Willow's ethos is to provide our customers with highly effective beauty products that work with nature & all of Willow’s organic products are a minimum of 75% organic.
Organic, especially certified organic, has a very specific meaning. Unlike ‘natural’ products organic products must be grown and harvested under strict conditions. Organic plants cannot have been exposed to: pesticides, fertilisers, and any other synthetic farming aids. Organic plants cannot be genetically modified.
Organic is a way of farming that works with nature, delivering many benefits for wildlife, society and the natural world. Certified organic farmers and businesses work to a strict set of standards, to ensure that their ingredients and products sustain the health of:
- Wildlife and nature
- Animals
- Soils
- People
When you buy a Soil Association certified organic beauty product, you can be sure it contains:
- No GM (genetically modified) ingredients
- No controversial chemicals
- No parabens or phthalates
- No synthetic colours, dyes or fragrances
- No nanoparticles
- Certified sustainable palm oil ingredients
- Recycled and recyclable packaging where possible
- ...And that no animal testing has been done in the making of the product
Packaging & Recycling
Willow strives to ensure that all of our products are sustainable and use environmentally friendly materials.
All of Willow’s packaging is recylable. The plastics we use are: PETG, ABS, PMMA, PP & PE. All of which can be recycled.
Other materials we use are natural: glass, silk, paper, cardboard.