Privacy Policy

Privacy Policy

1. Introduction and General Terms

Willow Beauty Products Limited is committed to protecting you and your company's information when using our website. This Privacy Policy relates to our use of any personal information you provide to us through

 This privacy policy explains the following:

  • what information we may collect about you;
  • how we will use information we collect about you;
  • when we may use your details to contact you;
  • whether we will disclose your details to anyone else;
  • your choices regarding the personal information you have provided to us;
  • the use of cookies on our website and how you can reject these cookies.

Willow Beauty Products Limited are committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (UK) and The Privacy and Electronic Communications Directive 2003 (EC), and the GDPR (General Data Protection Regulation) 2018.

We take the security of any data we handle very seriously. Our software is regularly updated, tested, and secured. We have digital security protocols in place to ensure the data we keep is held secure.

2. What information will Willow Beauty Products Limited collect about me?

When you sign up to participate in or receive a service from our website, such as online purchases or enquiries, we may ask for personal information about you. This can consist of information such as your name, e mail address, postal address, telephone or mobile number or company details. Depending on the service we may ask for different personal information.

By entering your details in the fields requested, you enable us to provide you with the services you select.

Please note that sometimes on particular webpages we will require you to provide additional personal information when purchasing products. You will be required to enter payment/card information via our preferred PCI compliant payment gateways, SagePay and PayPal.

Please see for information on SagePay’s security policy.

Please see for PayPal’s security policy.

We also use cookies and collect IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet). We use this information to help improve our website. Any information of this nature is not used for personal profiling and remains anonymous as per Google privacy statement.

3. How will Willow Beauty Products Limited use the information they collect about me?

Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible.

We will use your personal information in the following ways:

  • for "service administration purposes", which means that Willow Beauty Products Limited may contact you for reasons related to the service you have signed up for e.g. an online purchase or enquiry.
  • to contact you about a submission you have made to the websites, enquiries, or any entry on the contact page.
  • IP addresses are used to identify the location of users, the number of visits from different countries and also to block disruptive use; and to analyse and improve the services offered on our website.

Where Willow Beauty Products Limited proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent unless we have a legal obligation to continue processing your data.

4. When will Willow Beauty Products Limited contact me?

We may contact you:

  • in relation to any service you have signed up for in order to ensure that we can deliver the services to you;
  • where you have opted to receive further correspondence (e.g enquiries);
  • in relation to any orders you have placed on our website;
  • for marketing purposes where you have specifically agreed to this (see paragraph 5 below)

5. Will I be contacted for marketing purposes?

Willow Beauty Products Limited may contact you from time to time to promote new or relevant products and services we offer.

6. Will Willow Beauty Products Limited share my personal information with anyone else?

We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in paragraph 7 below. Generally, we will only use your information within Willow Beauty Products Limited. However, sometimes we require third parties (couriers etc.) to process your information. We will require these third parties to comply strictly with its instructions and will also require that they do not use your personal information for their own business purposes.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, travel, and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to understand consumer's wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.

Your personal data is shared with Experian Ltd for the purposes of managing a service called Club Canvasse, a home shopping and direct retailer data co-operative of which Willow Beauty Products Limited are members. By sharing information on what customers buy and pooling that with contributions from other members of the co-operative, the service allows Willow Beauty Products Limited to better understand our customers and to communicate with you more effectively. Please note, your personal information is not shared with any of the other members of the co-operative, and only aggregated data on the number and value of purchases is provided to members e.g. we will receive a report which states how many customers who have bought from us in the last 0-12mths, and who have also bought from other members of the co-operative in the last 0-12mths, or the last 24mths, last 36mths etc.  To understand more please click through to Experian’s website to understand more about their marketing services.

We may share your details, unless directed otherwise (you can opt out at any time), with carefully selected retail companies who we feel may be of interest to you. We may permit trusted retail partners to use your data in order to provide you with information about their goods and services by post, we do not share email addresses. We will do this when we believe it is in our mutual legitimate interest to do so.

We know people change their mind about what communications they would like to receive, therefore we ask on each order about your preferences. Your last decision on shareable data will be the honoured preference.

7. Offensive or inappropriate content on the Willow Beauty Products Limited website

If you submit or post offensive, inappropriate or objectionable content anywhere on or to our websites or otherwise engage in any disruptive behaviour on these sites, we will use your personal information to stop such behaviour.

Where Willow Beauty Products Limited reasonably believes that you are or may be in breach of any of the laws of England or Wales (e.g. because content you have posted may be fraudulent or defamatory), then we may use your personal information to inform relevant third parties such as your e-mail/Internet provider or law enforcement agencies about the content and your behaviour.

8. What if I am a user aged 16 or under?

If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to our websites. Users without this consent are not allowed to provide us with personal information.

9. How long will Willow Beauty Products Limited keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract, or for as long as we require access for things such as accounting or reference.

In the case that you wish to remove your data from our website, please contact us and this can be done manually for you. please note that due to a legal obligation, this will not be possible if there is a live order with ourselves, it is only once the order is completed and our legal obligation has expired, that we may remove your information from our database.

Where you sign up to our website we will generally keep your content for as long as is reasonably required for the purpose(s) for which it was submitted. For example, if you sign up for a user account, basic information will not be deleted unless requested, thus making it possible for future enquiries, orders and quotations with us to be completed with greater ease.

10. Can I find out what personal information Willow Beauty Products Limited holds about me?

Under the Data Protection Act and the General Data Protection Regulation you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. We will require you to prove your identity before this can be processed. We will use reasonable efforts to supply, correct or delete personal information about you on our files.

Please contact us (using the details at the footer of this notice) to request a copy of any information held by us.

Alternatively, you can find view and update most of the personal data that we store about you on by logging in to your online account ( online shop users only).

11. What if I am accessing the Willow Beauty Products Limited website from outside the UK? is hosted in the UK using our preferred supplier. For international users accessing the site from outside the UK, all personal information submitted by you to the site goes directly to us and will be processed in accordance with this Privacy Policy (and any local terms that apply on websites) unless terms specify otherwise.

12. Cookies Policy - Information we collect from you

Please see to find out more about how we use cookies for Google Analytics.

We also use a live chat facility to help give our customers immediate support online.  Please see to find out more about how our 3rd party provider meets GDPR standards.

Our website uses cookies to track movements on our websites to enable us to do things like remember which products you are adding to the shopping cart whilst you are browsing our website.  These cookies are removed automatically after one hour of leaving our website (please note this may change, please recheck this document for timings).

You can opt out of having cookies active which will affect the performance of our websites for the duration of your visit.  There are certain cookies that are classed as “strictly necessary” for the function of the website and are as such exempt from the normal requirement of user consent. Neither of these cookies store personally identifiable information and are deleted when you close your browser session.

We respect your privacy and security.  Your information such as postal details and contact telephone numbers will not be shared unless you opt in as specified for a given offer or promotion.  Your payment information is not taken by or held by Willow Beauty Products via this website, and is processed via our 3rd party payment gateways, SagePay and PayPal.  This gives you the peace of mind that industry leading payment companies are handling transactions. 

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping referencing your orders.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided, if you have agreed to receive our newsletter.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

More on cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Cookies Policy

Why use cookies?

To allow this website to function properly on your computer, tablet or mobile phone you will need to accept cookies, as we can only provide you with certain features of this website by using them.

Cookies we use

Our cookies do not store sensitive information about you such as your name, address or payment details. If you would prefer to restrict, block or delete cookies from our website (or any other website) you can use your browser to do this. Each browser is different, so check the 'Help' menu of your browser (or your mobile phone's handset manual) to learn how to change cookie preferences.

Disabling Cookies

If you want to disable cookies you need to change your website browser settings to reject cookies.  How you can do this will depend on the browser you use.   Further details on how to disable cookies for the most popular browsers are set out below: -

For Microsoft Internet Explorer:

1. Choose the menu “tools” then “Internet Options”

2. Click on the “privacy” tab

3. Select the setting the appropriate setting

For Google Chrome:

1. Choose Settings> Advanced

2. Under "Privacy and security," click “Content settings”.

3. Click “Cookies”

For Safari:

1. Choose Preferences > Privacy

2. Click on “Remove all Website Data”

For Mozilla firefox:

1. Choose the menu “tools” then “Options”

2. Click on the icon “privacy”

3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

1. Choose the menu Files”> “Preferences”

2. Privacy

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off.  If you disable all cookies, you will be unable to complete a purchase on our website.