Willow is a family run beauty business based in the New Forest in Hampshire, specialising in certified organic & natural beauty and skincare which provide luxurious anti-ageing and soothing age-preventative solutions, delivering visible results. 

We are committed to offering the highest quality natural and organic, ethically sourced products using essential flower and fruit oils.

An important focus for us is to source environmentally friendly packaging that can either naturally degrade or be recycled. This year we have launched a beauty bag made from recycled materials. We are delighted to announce that we will be continuing to support the Butterfly Conservation and Bumble Bee Conservation Trust and in addition to support endangered Snow Leopards and Sumatran Tigers.

Also NEW this Autumn is our unisex Hand & Body Wash and Lotion – perfect for daily hydration and cleansing. We are also launching our NEW Dog Walkers Box with vegan dog treats and shampoo, and also our NEW Luxury Sleep Set in a stunning grey and pink bag – perfect for gifting.

Of course, we also have a NEW hero product in our Sorbet Glow range, our most advanced organic serum yet – the BioMarine Age-Preventative Day Serum which has already been short-listed for awards, loved by beauty editors and celebrities such as Emilia Fox and Olivia Cox.

Request our brochure here to read our exciting interview with Willow fan and British actor Emilia Fox!

Our promise to you

• Natural & Organic
• No Parabens
• Sustainable
• Effective
• Not Tested On Animals

Founder Sue Stowell

Willow Founder, Sue Stowell

Innovative natural & organic anti-ageing skincare

Founder, Sue Stowell along with her daughters have developed Soil Association certified age sensitive skincare that works for different generations.They set out to provide a range of natural and organic products that would be kind to your skin and the environment. They have designed and formulated organic anti-ageing products for mature skin, and innovative age-preventative products for 30 - 60 year old skin. Understanding that products need to not only be highly effective but also sustainable, much of our time is spent researching & developing products in collaboration with industry experts - to offer you the kindest, gentlest formulations that really work.

Over the years our specialised approach has been recognised and we are proud to have multiple award winning products including awards from Natural Health Magazine, Beauty Shortlist, Green Parent Awards and recognised by some of the country's most prestigious magazine editors.



English, Ethical & Effective

At Willow we believe that investing in your skin, using our highly natural and organic products will leave your skin radiant and glowing. 

Everyday our skin battles with the elements, pollution, stress and ageing. Boost your skin with our radiant products and give it the detox it so desperately needs from the chemical world.

The ingredients for our entire range have been carefully selected to provide effective, hard working anti-ageing skin care for you. We do not test on animals, we do not use parabens, microbeads, sodium laurel sulphates, palm oil or any mineral oils in our products.



Principles before profit

All of Willow’s products are cruelty free natural or organic. Willow has Soil Association certification for the majority of our products. Willow will never test its products on animals, and although, like all companies we would like to increase our customer pool, and our turnover, this will never be at the cost of our reputation and beliefs.

All of Willow’s products are cruelty free and natural, and always will be. We do not use parabens, palm oil or microbeads in any of our products.

Organic and what it means

Products which are absorbed by the skin are then in turn processed by the liver. Your skin is the body’s largest organ, meaning that it can absorb a great deal of chemicals from body lotions and other products. Central to Willow's ethos is to provide our customers with highly effective beauty products that work with nature & all of Willow’s organic products are a minimum of 75% organic.

Organic, especially certified organic, has a very specific meaning. Unlike ‘natural’ products organic products must be grown and harvested under strict conditions. Organic plants cannot have been exposed to: pesticides, fertilisers, and any other synthetic farming aids. Organic plants cannot be genetically modified.

Organic is a way of farming that works with nature, delivering many benefits for wildlife, society and the natural world. Certified organic farmers and businesses work to a strict set of standards, to ensure that their ingredients and products sustain the health of: 

  • Wildlife and nature 
  • Animals 
  • Soils 
  • People 

When you buy a Soil Association certified organic beauty product, you can be sure it contains:

  • No GM (genetically modified) ingredients 
  • No controversial chemicals  
  • No parabens or phthalates 
  • No synthetic colours, dyes or fragrances 
  • No nanoparticles 
  • Certified sustainable palm oil ingredients 
  • Recycled and recyclable packaging where possible 
  • ...And that no animal testing has been done in the making of the product 


Packaging & Recycling

Willow strives to ensure that all of our products are sustainable and use environmentally friendly materials.

All of Willow’s packaging is recylable. The plastics we use are: PETG, ABS, PMMA, PP & PE. All of which can be recycled.

Other materials we use are natural: glass, silk, paper, cardboard.